Coffee, chocolate, champagne. Gone! Poof!
These are just three of the finer things in life that would be swept away in a heartbeat if plants went extinct.
Sure, we may not heed the appeal of “save the bees”, but almost everyone I know can get behind the “save coffee” slogan. (Yes, even the weirdos drinking decaf, although their fist bumping might lack the energy.)
Science matters and not just for the white coats in the labs. Science matters for every single aspect of our lives – from the most exciting to the most mundane.
And that’s what The Royal Botanic Garden in Sydney is bringing awareness to with their new “No Plants. No Future” campaign.
As a fan of botanical gardens, I can tell you these are not the most skilled of places when it comes to positioning themselves as centers of research and innovation. A lot of botanical gardens, and this includes some well-funded ones, are stuck in the past when it comes to luring in first-time visitors, and attracting returning visitors to their grounds. And I’ve only seen a handful of places that package their research projects in a non-snoozefest way.
That’s why this repositioning of the Sydney botanical as one of Australia’s leading scientific institutions is worthy of attention. In addition to being one of the spots that shows up on a Tripadvisor list, the botanical garden also acts as a living lab working on innovative solution to real-life environmental and biodiversity problems.
Advertising agency Hulsboch helped Sydney Botanical Garden with this image transition – from that of a curator and custodian to that of a key player in the world of plant and sustainability research.
And seriously, no avocados? Who wants to live in a world with no avocados?
Photos via Hulsboch
More botanical garden guides:
Visit Bonn Botanical Garden (Germany)
Visit Leiden Botanical Garden (The Netherlands)
Visit Keukenhof Tulip Garden (The Netherlands)
