Hi, I’m Mickey Gast. I’ve been a professional content writer since 2015 (seriously, I do this full-time, not as a side hustle).
If you landed on Green with Purpose, chances are that Google brought you my way. At the time I’m writing this, five of my posts sit comfortably in the top three results in Google search for their respective keywords. And that’s on this website alone. That’s because I know my way around SEO writing in the houseplant niche.
I’m a houseplant writer specializing in blog posts, copywriting and newsletters for the plant industry. I believe in communication that keeps readers engaged, entertained and empowered.
But I’m also a life-long plant lover, and for the past 12 years, I’ve been experimenting with the best way to turn a black thumb into a green and shiny one. First and foremost, I am part of the community I’m writing for. I know what questions they have, what fears they have about their houseplants, and what’s holding them back when it comes to expanding their houseplant collection. And I use the same tone to communicate with my audience as I do with my friends – knowledgeable and warm, engaging and friendly.
If you’re looking for a houseplant writer, do get in touch if you want to work with someone who knows their way around:
- Content strategy based on audience research in the houseplant niche;
- Content ideation followed by creating a content calendar and writing briefs;
- Content writing in the plant niche;
- Houseplant copywriting based on industry insights.
The best way to get in touch is by sending me a direct message on Instagram.
You can find more about my clients on my copywriting site, Clean Green Content. And while you’re at it, here is a link to some of my writing samples.
Don’t just take my word for it. Have a look at some testimonials from my long-term clients:
“Mickey has been a joy to work with from day one and I hope to continue to work with her for many years to come. Her plant knowledge is extraordinary, her articles are interesting, informative and entertaining. She also goes above and beyond by populating her articles with high quality images and she is always coming up with new article ideas I’d never have thought of myself.”
James Penn, Founder and Publisher at Rural Sprout and Blooming Backyard
Mickey is a superb writer and one of the best freelancers we’ve been working with. She is talented, smart and passionate. She takes directions and feedback and goes above and beyond what is asked of her.
It’s a pleasure to work with her: she is super friendly and easy to communicate with, and the quality of her content is always excellent.
Our blog posts quality and efficacy needed to be improved, and her brilliant ideas and feedback, writing ability, and passion around the topic of houseplants integrated perfectly within our brand. Her engaging, fun, and well-written content is making a huge difference for our website to stand out from the rest and attract more and more readers every day. She has been the perfect fit for the type of content we were looking for, and our wish is to keep working with her for a long time.
Anyone searching for a committed, talented and cordial content writer will find in Mickey the best freelancer they could hope for!”
Silvia Frattali, Digital Communication Manager at Pilea.com
I just finished editing your piece. It’s excellent! You make my job easy. Thank you.
You write conversationally, and as an editor and writer, I can’t tell you how great that is in this industry. It’s something that’s so hard to teach freelancers. So many ‘sound’ as though they’re writing a book report for school. But the ability to write as we speak in a manner that flows is rare. I feel like you either have it, or you don’t, and you have it! Keep up the great work.
Tracey Besemer, Editor at Rural Sprout
Our startup collaborated with Mickey for three years on a weekly basis. Her initial role was to help our course creators in taking their content from good to great. We quickly realized that we should let Mickey take a much broader take on our content and course catalogue. During our years with Mickey she was in charge of all our weekly newsletters content and conversion-wise. She wrote more than 20 micro courses for our platform helping us provide top notch content to our tens of thousands of students.
In her role as an editor she also became a great partner to discuss future content, discovering new themes and potential course creators. Despite running an online course platform, our staff was rather tech-oriented. Having someone like Mickey working close to me and the team helped us split our focus between product and content – two aspects of our service that were equally important.
Niklas Laninge, Founder and CEO, Daily Bits Of
Mickey has been a huge asset to my business from 2015 until 2019. Her role grew from Facebook group moderator to running the content side of our website, including writing long-form blog posts of 5k+ words! She coordinated with contributors, profiled successful students of ours and helped us implement our SEO strategy which has paid off in spades. Highly recommend working with Mickey!
Gina Horkey, Founder, The Fully Booked VA