It’s hard to convey how delicately mesmerizing crystal charmers are unless you’ve seen one twirling in the sun and casting drops of colors on everything that surrounds it.
Well, imagine the beauty of these crystal sun catchers combined with the elegant strands of an air plant and the golden glimmer of metal, and you’ll just about imagine how gorgeous Nicole’s air plant holder creations are.
I asked Nicole for a quick interview about how she started her small business in the middle of lockdown, and as a healthcare professional to boot. To accompany this interview, I selected a few of my favorite pieces from Nicole’s collection on Etsy; and let me tell you, it wasn’t easy to pick. It was made easier, though, by hundreds of raving reviews accompanied by photos of the air plant sun catchers in people’s homes.
The mark of a good small business is when your customers send you photos of how your product fits in their environment and their daily lives, I think. And by this standard, Nicole’s business is thriving.
Take it away, Nicole!
Hi, Nicole! Can you please tell us a little bit about your business?
The Charmer Boutique, LLC, is a small business I started in order to infuse my craft and love of plants with my reiki certification. I started it during the height of the pandemic as a creative outlet for myself, and it quickly turned into something much more!
How did you decide to start a business making air plant accessories?
Initially, I started making these pieces as a hobby. It was a therapeutic way for me to pass time as the whole world was in lockdown. It helped take my mind off my anxiety caused by what was happening in the world. After posting my creations on social media, people quickly started asking me to make pieces for them. This is how my small business was born!
Can you give us some insight into your creative process? How does a piece designed by you come to life?
I started off making simple pieces, and quickly realized I’d love to have more of a variety of styles for people to choose from.
I knew I wanted to incorporate crystals into my plant holders, and found agate to be a nice weight and size to suspend from them. I also love spending time in crystal shops looking over their selection of crystals that I can use to adorn my pieces with.
Where do you draw your inspiration from?
I am very much into crystals, reiki and holistic healing. I keep those aspects of my life in mind when creating new ideas. Combining these passions makes these pieces very personal to me!
What does a workday look like for you?
I actually work full time as a Director of Nursing, and when I have down time I love to spend it crafting these pieces. After a long day at work, this is a nice way for me to unwind, light some candles and some incense, and put together my pieces.
Do you have a favorite houseplant (other than air plants, of course)?
As simple as they are, I love my spider plants!
Where can people find you online?
I can be found over on Etsy at The Charmer Boutique.
Thank you for taking the time to talk to us, Nicole!
All images by The Charmer Boutique via their Etsy store.
Some of the links in this post are affiliate links. This means that if you make a purchase through one of the affiliate links, I will get a very small commission or referral fee at no additional cost to you. You can read more on my affiliate policy page.
